Top Beauty Retail Apps on Android in South America, Q4 2024

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in South America demonstrated varied performance trends, as captured by Sensor Tower's analytics.

O Boticário saw a fluctuating download pattern, kicking off the quarter with over 105K downloads, peaking at 153K in late October, and closing the quarter at approximately 91K. The app maintained a robust active user base, starting at 2.4M and concluding the quarter with around 1.5M users.

Natura: Perfumes e Cosméticos exhibited a notable rise in downloads, starting at about 52K and reaching a peak of 174K by the end of November. Active users also increased significantly, beginning at 1.3M and peaking at over 2.8M in late November, before settling at 1.4M by the end of December.

Época Cosméticos & Perfumaria experienced a steady increase in downloads, reaching a high of 109K in the last week of November. Active users showed a similar trend, starting at 429K and reaching over 1M by late November, then slightly declining to around 512K.

Beleza na Web: Cosméticos showed consistent download activity, with numbers ranging from 22K to 41K throughout the quarter. Active users increased from 512K to a high of 789K in late November, before ending the quarter at about 413K.

Natura Latam began the quarter with 41K downloads, peaking at nearly 50K in early October, and tapering off to 8K by the end of December. Active users remained relatively stable, starting at 298K and finishing at 264K.

For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.